Privacy Policy

Introduction

The New Country Auto Parts, LLC ("we," "us," or "our") operates the website thenewcountryautoparts.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, use our services, or communicate with us.

By using our Site, you consent to the practices described in this Privacy Policy.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Submit a part request form (name, phone, email, vehicle details, part needed)
• Submit a contact form (name, phone, email, message)
• Submit a career application (name, phone, email, experience, availability)
• Call us by phone
• Visit our salvage yard

Information Collected Automatically

When you visit our Site, we may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or search terms
• Device type (desktop, mobile, tablet)

We use Google Analytics (GA4) to collect and analyze this data. Google Analytics uses cookies and similar technologies. You can learn more about Google's data practices at policies.google.com/privacy.

UTM Parameters

When you arrive at our Site through a marketing link, we may capture UTM parameters (source, medium, campaign) to understand which marketing channels are effective. This data is associated with any form submission you make during that visit.

How We Use Your Information

We use the information we collect to:

• Respond to your part requests and inquiries
• Check parts availability and provide pricing
• Process career applications
• Improve our website and services
• Send follow-up communications related to your inquiry (if you opted in)
• Analyze website traffic and usage patterns
• Prevent spam and fraudulent submissions

SMS/Text Messaging

If you opt in to receive text messages from The New Country Auto Parts, you agree to receive recurring automated text messages at the phone number provided. These messages may include responses to your inquiries, appointment confirmations, service updates, and promotional offers related to our auto parts and services.

• Message frequency: Message frequency varies based on your interactions and inquiries
• Message and data rates: Message and data rates may apply. Check with your carrier for details
• Opt-out: Reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to opt out of text messages at any time. You will receive a confirmation message and no further texts will be sent
• Help: Reply HELP for assistance, or call us at (317) 787-7555
• Consent: Consent to receive text messages is not a condition of any purchase or service

We do not sell, rent, or share phone numbers or personal information collected through our SMS program with third parties for their marketing purposes.

Supported carriers include (but are not limited to): AT&T, Verizon, T-Mobile, Sprint, U.S. Cellular, Cricket, MetroPCS, Boost Mobile, Virgin Mobile, and other major U.S. carriers. Carriers are not liable for delayed or undelivered messages.

How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: We use GoHighLevel (LeadConnector) to process form submissions and manage customer communications. Your form data is transmitted to and stored by GoHighLevel.
• Analytics providers: Google Analytics receives anonymized usage data from our Site.
• Affiliated businesses: The New Country Auto Parts operates alongside Cash Car Heroes and Indy Pickup 1111 as a family of businesses. If your inquiry relates to selling a vehicle or scrap metal pickup, we may share your contact information with the appropriate affiliated business to serve your needs.
• Legal requirements: We may disclose information if required by law, subpoena, or court order.

Cookies and Tracking

Our Site uses cookies and similar technologies for:

• Analytics: Google Analytics cookies to understand Site usage (granted by default)
• Advertising: Ad storage cookies are denied by default and only enabled with your consent

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Form submission data is retained in our CRM system until you request deletion. SMS consent records and related messaging data are retained for a minimum of four (4) years to comply with TCPA requirements.

Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of text message communications at any time

To exercise these rights, contact us at (317) 787-7555 or visit us at 3013 Stanley Ave, Indianapolis, IN 46227.

Children's Privacy

Our Site and services are not directed to individuals under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child, please contact us and we will promptly delete it.

Third-Party Links

Our Site contains links to third-party websites, including our affiliated businesses (cashcarheroes.com, indypickup1111.com). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, contact us:

• Phone: (317) 787-7555
• Address: The New Country Auto Parts, LLC, 3013 Stanley Ave, Indianapolis, IN 46227